As in all of Spain there are numerous fiestas (festivals) held throughout the year in the region; with specific festivals held in April, June, July and November.
The local people are extremely friendly and patient with foreign visitors, not surprising, as aside from agriculture, they depend on tourism for their livelihood.
With a large European resident community existent, there is a pleasant international feel to the area. Most people are pleased to speak English with you and even more pleased if a small attempt to speak Spanish is made.
A typical Mediterranean climate, with cool sea breezes in summer and protection by surrounding mountains against the cold North winds in winter. The area averages nearly 3,000 hours of sunshine each year and the average temperature easily exceeds 20 degrees.
In 1986 the World Health Organisation recommended the climate of the area as one of the most equitable in the world – neither too hot in the summer nor too cold in the winter. On average it can boast 325 sunny days each year making it an ideal all year-round destination.